Subordinates' perceptions of Western expatriate hotel managers in China: The effects of conflict avoidance

ABSTRACT

The rapid expansion of the hotel industry in Mainland China has precipitated an increased need for hiring Western expatriate managers, especially among multinational brands. The consequences of expatriate failure are well studied and are of vital concern among stakeholders, necessitating a deeper understanding of Chinese norms. Prior justice research in China has recommended the inclusion of Chinese societal protocols, such as face protection and conflict avoidance, as predictors of Interactional Justice. The current study has added to the literature the importance of understanding face conflict avoidance styles as a precursor to Western expatriate managerial success.

KEYWORDS:

• China
• conflict avoidance
• face
• hospitality
• hotel manager
• Western expatriate