Online employer reviews: A glimpse into the employer-brand benefits of working in the Las Vegas hotel/casino industry

Abstract

Employer review websites are rising in popularity as credible sources for researching potential employers. Employer reviews can not only influence job seekers but also offer a glimpse into an organization’s employer-brand benefits. This qualitative study explored employee reviews posted on the Glassdoor and Indeed web pages of four Las Vegas hotel/casino corporations. The results revealed that three employer-brand benefits appeared in the reviews as both positive and negative attributes of employment: (1) functional, (2) economic, and (3) psychological. The findings from this study have implications for both marketing and H.R. practitioners and contribute to the growing body of employer-branding literature.

Keywords:

• Employer reviews
• employer-brand benefit
• eWOM
• employer branding
• Las Vegas hospitality employees