4,835
Views
6
CrossRef citations to date
0
Altmetric
Original Articles

The Power of the Brand: Personal Branding and Its Effect on Job Seeking Attributes

&
Pages 241-261 | Published online: 16 Jun 2020
 

Abstract

The importance of personal branding is evident in every aspect of business and consumerism. From the social demise of corporate executives to college students being suspended from school to individuals going from obscurity to online superstars, the power of branding is a significant career factor. Given its importance, the impact of personal branding on the employability of early career professionals is important to explore. This research investigates job seekers’ personal branding and its effect on their employment prospects. The study examines the perspectives of both early career job seekers and employers.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 285.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.