Abstract
Wellbeing of end-users is a growing concern in services research. The growth of transformative service research and evidence-based design highlights the need to focus on hospital patients to improve their state of wellbeing. This study combines both fields to propose a conceptual model for the hospital perceived servicescape. The effect of the servicescape on inpatient wellbeing is tested using a quantitative survey conducted with 372 inpatients in Egypt. Results indicate that hospital servicescapes should include the aspects of art and visuals; plants and greenery; safety and hygiene; patient single rooms and atmosphere; and signage and way-finding.