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Abstract
Despite recent progress, college attendance rates of Latino students continue to lag behind those of White students in the United States. Research suggests that outreach programs designed to increase the college knowledge of Latino students and families hold promise for reducing the observed discrepancy. Based on participant observer methods, this article describes the development and implementation of an efficient, effective, and sustainable career and college knowledge program in an isolated rural community. Challenges and successes identified through the project are discussed, and recommendations are made for outreach programs designed to increase family involvement and the college participation of Latino students.