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Abstract
In July 2007 Ipsos Reid delivered to Christian Higher Education Canada (CHEC) a report entitled Christian Post-Secondary Education in Canada, Phase 3: Defining the Market. This article is a selective summary of the full 353-page report. It tabulates and analyzes findings from 1,000 phone interviews and 6,689 online surveys from six population groups across Canada. Respondents were grouped in six mind-sets concerning the relation of Christian faith and higher education. Their postsecondary education institutions and their ratings of the factors they value most in selecting further education were analyzed. Based on this research, Christian Higher Education Canada, Inc., has generated several national marketing programs to raise public awareness of and appreciation for Christian higher education in Canada.