![Sample our Politics & International Relations journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5947/TOC-Subject-Sample-2021-Politics-International-Relations.jpg"})
Abstract
Political marketing needs to consider specific factors when dealing with a democratization process such in the Romanian and Eastern European case. The emergence of democratic institutions and practices creates an amalgamated and diverse context for political marketing strategies. Different historical stages of communication, marketing, and elections practice have produced after 1989 a landscape where it is easy to confuse political marketing orientations of political parties. An investigation is carried on how political organizations have addressed marketing instruments and how the need to survive and achieve power has altered the meaning of what we call political marketing exchange.
Notes
There are many documented cases and legal investigations in Romania regarding vote-buying and voter-tourism.
Using the algorithm from Taagepera and Shugart (Citation1989).
For example, in May 2011, 1 year before the local elections, the newly formed opposition USL coalition decided to run a large national opinion polls project to test and select the best candidates for county presidents and mayors of capital cities in every 41 counties plus Bucharest.
Such as from the United States, United Kingdom, or Israel.
Notably the German party foundations.
Additional information
Notes on contributors
Cristian Andrei
Cristian Andrei is a political consultant at The Political Rating Agency and researcher in political science and political marketing, president at The Romanian Political Marketing Association. His professional practice covers a wide range of political marketing applications, from polling and strategy to media services and campaign management. His research interests are political marketing development, campaign strategies, electoral systems, electoral behavior and the impact of media messages.