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Abstract
The purpose of this study is to expand casual-dining restaurant research and cross-cultural preference perceptions by investigating whether differences exist between university students in two cultures. Seven construct measures were adapted from a study of full-service restaurants, food-related lifestyle questions, and a chain versus independent restaurants survey. A 43-item survey was then completed by both Polish and American university students. Consumer preferences regarding casual-dining restaurants were identified showing applicability across these two cultures. Significant cross-cultural differences were found in five of the seven measurement constructs. The survey constructs can be applied in practice to investigate customer preferences regarding casual-dining restaurants.