Internationalization Strategy of Chinese E-Business Companies

Abstract

The e-business market has experienced a speeding development at emerging market. This research aims to identify the corporate-level factors that influence decisions of pursuing an internationalization strategy at e-business companies from emerging market, based on the study of Chinese e-business companies. The Probit model and General Estimation Equation (GEE) estimation are performed to analyze the effect of corporate-level factors on the decisions of internationalization strategy, and the Heckman selection model is further performed to analyze the sample selection of Chinese e-business companies in their strategic decisions. This research will be helpful to managers and administrators of e-business companies from emerging market.

KEYWORDS:

• E-business company
• emerging market
• internationalization strategy
• strategic decision

JEL CLASSIFICATION:

• F23
• L25
• L81

Acknowledgments

The authors thank Central University of Finance and Economics for the support of this research. The authors thank Professor Joseph Brennan for editing this article.

Additional information

Funding

The authors thank Research Base of Beijing Social Science Foundation General Project (14JDJGB046), National Social Science Foundation of China General Project (15BJL025), National Social Science Foundation of China Key Project (14AZD118), Ministry of Education of China Key Project (14JZD019), and Central University of Finance and Economics Graduate Course Development Project (KC20150003) for the support of this research.