ABSTRACT
Celebrity chefs have played a huge social and cultural role during the last decades and they are often compared to rock stars. They perform own restaurant-destinations where a unique experience is showcased. Also, star chefs have increased their presence into daily life of people – thanks to media and because of the use of their products and dishes. Particularly, this research note focuses on food celebrities’ products available at a local supermarket in New York City. The piece aims to show the potential of this topic since this approach to celebrity allows people – and tourists also – to consume – buy, cook, and eat – like chefs while at home kitchens, and consequently, perform their own starred culinary experience.
Acknowledgments
This research note was made possible thanks to the financial support of Aristos Campus Mundus 2015 (ACM 2015) – Campus of International Excellence, which allowed the author to carry out a research stay at Fordham University.