Targeted Chemical and Sensory Profiling to Guide Consumption of Blood Orange

ABSTRACT

The objective of this study was to identify the perception of consumers regarding the consumption of blood oranges as well as to generate information that helps in their greater consumption. The physical-chemical characterization of the blood orange, cultivar Cara Cara, and the yellow-pulp orange, cultivar Bahia, was carried out, drawing a parallel between them that indicated their potential nutritional benefits. Both samples showed desirable characteristics, Cara Cara has higher levels of carotenoids, flavonoids and total phenols. The sensorial analysis revealed important descriptors of differences between oranges and was possible to identify factors that characterized the marketing and consumption of blood oranges, which were related to the consumption, quality, health and, perception of this type of fruit. It was concluded that these evaluations were able to indicate important characteristics to be used in marketing strategies in order to promote the greater consumption of oranges with red pulp, exploring their bioactive benefits.

KEYWORDS:

• Antioxidants
• Cara Cara
• temporal dominance of sensations
• consumer
• word association

Acknowledgments

We would like to thank EMBRAPA, CAPES, FAPERGS, SCT-RS, Polo de Inovação Tecnológica em Alimentos da Região Sul. Finance code 001.

Author contributions

Experimental design: Bianca Pio Ávila, Márcia Arocha Gularte; Analytical determinations: Bianca Pio Ávila, Gabriela Dutra Alves, Luis Otávio Cardozo; Statistical analysis and data interpretation: Bianca Pio Ávila, Aline Machado Pereira; Supervision: Márcia Arocha Gularte, Roberto Pedroso de Oliveira.

Disclosure statement

The authors declare that they have no conflict of interest

Supplementary material

Supplemental data for this article can be accessed on the publisher’s website