It's Social, Not Parasocial: Understanding the Impact of the Internet on Building Community Among Bruce Springsteen Fans

Abstract

The literature on studies that deal with the influence of the Internet on parasocial relationships is growing rapidly, and, with digital devices providing a connection to an endless stream of information, a closer look at the influence of the Internet on parasocial interactions is important to gain a better understanding of the level of impact online media may have on parasocial relationships. Utilizing a modified version of the Parasocial Interaction Scale, this pilot investigation examines a specific group of people—Bruce Springsteen fans—to determine how the Internet influences their parasocial relationship with the “Boss.” One hundred seventy-six Springsteen fans completed a 28-item survey about their use of websites that feature Springsteen. The results reveal a lack of parasocial interaction, even suggesting fans' weak desire to engage in a parasocial relationship with Springsteen. From a uses and gratifications perspective, the findings do indicate that Springsteen fans utilize the Internet to develop social relationships with one another and form a worldwide community that centers on Springsteen.