ABSTRACT
Since Robert Park’s foundational work on the ethnic press, the assimilation-pluralism paradigm has dominated research. This article proposes a new framework that combines ethnic media and diasporic media literatures to advance future scholarship. Ethnic media research can provide direction in better conceptualizing media of ethnic groups/diasporas and can reinforce the importance of racial context, and diasporic media research can address the limitations of the assimilation-pluralism framework and its inability to incorporate globalization, transnationalism, and hybridity. This article submits that ethnic media be conceptualized as specific to media produced by a diasporic or indigenous ethnic population within the host society and that future textual research on ethnic media engage a diasporic identity framework. The framework would (a) call attention to transnationalism; (b) call attention to local/transnational, ethnic/race, and inter-generational tensions; (c) focus on race as a salient and important local context for diasporic meaning; and (d) consider the site of production.