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Research Articles

Effects of customized ratings on user evaluations of streaming television shows

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Pages 435-449 | Published online: 05 Jul 2021
 

ABSTRACT

This study analyzes the effects of customized ratings on individuals’ enjoyment of television shows. The study utilizes an experimental methodology that attempts to mimic that of popular media distribution websites, such as Netflix. The results show that individuals report differing levels of enjoyment depending on the ratings they receive prior to viewing shows in three genres despite the fact that the ratings are randomly assigned. The results and implications are discussed.

Disclosure Statement

No potential conflict of interest was reported by the author(s).

Notes

1 For an extensive discussion of the specific issues relating to television genre and a proposed cultural view of television genres, see (Mittell, Citation2001).

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