Polarized framing of scientific uncertainty during COVID-19 pandemic in Morocco

ABSTRACT

Examining the representation of COVID-19-related scientific uncertainty in Moroccan media, this paper investigated how legacy and social media’s framing of scientific uncertainty contributed to shaping public opinion regarding public decision-making orientations. For this aim, Al Ouala TV and 2 M TV were selected among traditional media channels for their wide viewership and governmental stance. Additionally, various social media platforms were selected based on their active role in COVID-19 discourse. Using a purposive sampling method, a qualitative analysis was conducted on media coverage of COVID-19, focusing on the framing of uncertainties surrounding virus transmission, face mask usage, and vaccination between March 1, 2020 and July 30, 2022. Drawing on framing theory-based content analysis, the study found that the media framing did not allow for resolving the complexities involved in communicating scientific uncertainty and corresponding public decisions. The active use of social media has actually fostered affective polarization in the related context of fear, worry, and distrust, increasing resistance to public decision-making orientations and negatively impacting perceptions and motivations to respond to COVID-19 measures. Implications for public health communication and policy are discussed.

Disclosure statement

No potential conflict of interest was reported by the author(s).