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Abstract
In rhetorical studies of social movement the focus has consistently been on collective actions working from outside the establishment to achieve change. The individual's role in social movement has, as a result, been excluded. This essay argues that rhetorical critics should consider individual lifestyle as a dimension of social movements through study of the Vegetarian Movement in the United States. This study examines the power of lifestyle as a force in change through examining the values of the Vegetarian Movement, how those values are represented in individual lifestyle, and how that lifestyle influences others.
Notes
Kimberly A. Powell (Ph. D., University of Georgia) is an Associate Professor and Department Head of the Communication/Linguistics Department at Luther College, Decorah, Iowa 52101 ([email protected]). This essay is drawn from the author's dissertation directed by Celeste Condit at the University of Georgia. A version of this paper was presented at the Speech Communication Association Convention, San Diego, CA. November 1996.
