Key Performance Indicators of the MICE Industry and the Top 25 United States and Canadian CVBs

ABSTRACT

The conventions and meetings industry is very large and has many stakeholders. Several trade associations monitor and report industry activity; however, no one single document aggregates the various industry indicators. Approximately 15 years ago, the Chicago Convention and Tourism Bureau started an annual survey of convention and visitors bureaus (CVBs) regarding key performance indicators (KPIs). Additionally, other industry secondary data (e.g., labor rates and average daily airlift) were collected. In January of 2005, 111 CVBs in the United States and Canada were sent a self-administered survey. This report documents these findings with recommendations supporting standardization of recordkeeping and key performance indicator calculations.

KEYWORDS:

• MICE
• KPIs
• budgets
• exhibit space
• labor rates