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Original Articles

Competitive Positioning among International Convention Cities in the East Asian Region

, &
Pages 86-105 | Published online: 16 Jun 2011
 

Abstract

The main aim of this study is to conduct a comparative investigation into five international convention cities in East Asia, namely Seoul, Hong Kong, Beijing, Shanghai, and Tokyo. A total of 160 questionnaires were collected from 3 countries and used for data analyses. Of the many outcomes of the data analyses, Shanghai scored the highest on “good image of the host city,” while Beijing scored the lowest on this attribute. In respect to “safety of a city,” Hong Kong and Seoul were seen as the most favorable destinations. Additionally, respondents considered Hong Kong and Seoul to be better cities to host conventions than the other three. This article provides a useful picture of competitiveness among East Asian convention cities with many insights for practitioners.

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