Abstract
The purpose of this study was to explore the communication channels considered the most useful for attracting and meeting the needs of Millennials with regard to meetings, events, and/or conventions. Out of 1,967 respondents that participated in this study, 1,787 respondents were part of the Millennial Generation. The majority of the participants had attended a conference or convention prior to the study. The results of this study indicated that the preferred channels of communication among Millennials were face-to-face communication, directly followed by e-mail, and then text messaging. The results also indicated that the Millennial Generation appreciated the use of technology for communication (e.g., Wi-Fi and audience polling for immediate feedback) and expected it to be accessible during meetings and events.