A Pilot Study on Spectators’ Motivations and Their Socio-Economic Perceptions of a Film Festival

Abstract

The main objective of this pilot study is to examine spectators’ motives for attending a film festival, their perceptions of socio-economic impacts of the festival to the host community, and their satisfaction with the festival utilizing data collected from the attendees of the Transylvania International Film Festival, which takes place on a regular basis in Cluj-Napoca, Romania. The results indicate that there are significant variations in motivations, satisfaction, and perceptions of impacts across gender, age, level of education, and occupation of attendees. Theoretical contributions, managerial implications, and limitations are addressed.

KEYWORDS:

• motivation
• perceived impacts of festivals
• film festival
• socio-demographic characteristics
• differences