Tourist demand characterization. Andean cultural festival Inti Raymi (Ecuador)

ABSTRACT

The present empirical work was carried out in situ and using a questionnaire it tries to analyze the demand of the “Inti Raymi” cultural festival, the motivations and satisfaction of its visitors. This festival is held once a year at the Archaeological Complex of Ingapirca located in the province of Cañar in Ecuador. It is a symbol of gratitude of the Andean community to the “Taita Inti” (Father Sun) and the “Paccha Mama” (Mother Earth) for the kindness to allow a good production and harvest of traditional products. During the investigation it was found that the main motivations for attending were: enjoy the culture of Ingapirca, attend an Andean Folk Festival, fun and relaxation. In addition, the results show a high satisfaction of the tourists in the Festival.

KEYWORDS:

• Cultural festivals
• demand
• folklore
• ingapirca
• motivations