Abstract
The article presents a study on the profile of the visiting public to the 23a Firatast Una fira boníssima and perceptions regarding its organization, and the gastronomic and cultural elements presented during the event. The methodology employed is both qualitative and quantitative, using direct observation, survey questionnaire scripts with 119 participants, and in-depth interviews with the festival’s managers. The highlight of this research is to have identified that, although originally created for commercial purposes, the festival has gradually turned into a cultural event and is now perceived by its public as a tool for enhancing and promoting the techniques and traditions of Catalan cuisine.
Acknowledgments
The Company Incatis for the opportunity to administer the questionnaires at the Firatast festival.
Disclosure statement
No potential conflict of interest was reported by the authors.