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MICE tourism legacies: The International Conference on Responsible Tourism and Hospitality (ICRTH) 2022

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Pages 289-293 | Received 08 Feb 2023, Accepted 13 Mar 2023, Published online: 23 Mar 2023
 

Abstract

MICE tourism legacies have become more important as these business events explore ways to give back to their respective host destinations. The purpose of this viewpoint is to unpack how such MICE tourism legacies can be operationalized, as applied to the context of an international conference. Drawing from extant literature surrounding MICE tourism legacies, the International Conference on Responsible Tourism and Hospitality (ICRTH) is an example of how such legacies can shift from a narrow focus to broader stakeholder benefits, nudge passive engagement toward more active forms of participation, mobilities from urban to rural environments, enhancing education outcomes for better empowerment opportunities, and revenge travel proclivities to a more responsible MICE tourism stance. Collectively, these exemplars inform other conferences as to how such MICE tourism legacies can manifest elsewhere.

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