Strategic use of sports events for airport business development

Abstract

This article explores the strategic use of sports event-related activities by airports as a means of business development. Utilizing a documentary research methodology, it draws on gray literature accessible in the online public domain to present various airport case studies. Through content analysis employing an inductive method, two primary keywords emerge: “traveler engagement” and “airport as a lifestyle platform.” These terms underscore the ways in which airports harness sports event-related activities to foster business growth.

Keywords:

• Airport management
• destination marketing
• event marketing
• sports event
• strategic management

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been corrected with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This project was funded by Thailand Science research and Innovation Fund Chulalongkorn University under grant number SOC66390007.