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Editors' Introduction

The Status of Strategic Communication Practice in 48 Countries

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Pages 71-73 | Published online: 13 Apr 2011
 

Abstract

This special issue of the International Journal of Strategic Communication came about quite serendipitously. The research presented in the three articles was initiated independent of each other and the papers were reviewed and presented at different conferences. When the two editors of the journal one day informally shared the results of their research, they realized that, collectively, they had data on communication practice from 48 countries on three continents. We decided to present this in order to give a broad picture on the diversity and core aspects of strategic communication around the world. We hope that these studies will further research and theory building in strategic communication on a broad scale.

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