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ABSTRACT
The purpose of this study was to evaluate child abuse prevention campaign materials. Using a randomized posttest design, 600 parents from an online research panel were recruited and surveyed. Multiple regression results indicate that exposure to the campaign materials had a significant relationship with four of the five domains (effects of child maltreatment, the appropriateness of harsh parenting, the physical dangers and needs unique to childhood, and the power to prevent child maltreatment). These results have implications for the child abuse prevention practitioners who seek to design and distribute effective campaign materials.
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Julie A. Steen
Julie A. Steen, PhD, MSW is an Associate Professor in the School of Social Work at the University of Central Florida in Orlando Florida. Her research focuses on child welfare organizations and policies. She earned her PhD in Social Work at the Florida State University and her MSW at the University of Georgia. Prior to her academic career, she served as a lobbyist, trainer, and crisis counselor in the field of child welfare.
Mary Ann Burg
Mary Ann Burg, PhD, MSW, LCSW is a Professor in the School of Social Work at the University of Central Florida in Orlando Florida. She offers graduate level instruction in clinical social work, research methods and behavioral health policy and she chairs doctoral dissertations in the interdisciplinary doctoral program in Public Affairs. Mary Ann received her PhD in Medical Sociology at the University of Florida and worked as a behavioral health provider in the primary care setting for 15 years prior to her current position. Her research is focused on behavioral health care training and patient access to health care.