Storied Lives on Instagram: Factors Associated With the Need for Personal-Visual Identity

Abstract

This research explores how sharing photos on social networking sites contributes to an individual's identity expression. A mixed-methods survey was conducted with Instagram users to understand how they frame, annotate, and share their lives with others through digital photography. Results from a serial multiple mediator model reveal that the frequency with which individuals post on Instagram predicts their need for personal-visual identity and this relationship is mediated by self-objectification and self-confidence. Previous research supports the positive association between frequent posting of photographs on social networking sites and visual identity expression. The current study provides evidence for mechanisms that enable this relationship. Implications for impression management theory and visual communication research are discussed.

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Notes on contributors

Nicole Hummel O'Donnell

Nicole Hummel O'Donnell, PhD, is an assistant professor in the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University. Her research focuses on visual communication, message design, and emerging technology. E-mail: [email protected]