ABSTRACT
This article presents the aspects of solar radiation and the use of solar energy in Serbia. It also considers why Serbia does not use thermal conversion of solar radiation in spite of much greater potential comparing to the countries of the Western and Central Europe, which are leading in the use of solar energy. The low standard of living, low electricity prices, the low level of energy efficiency in all areas of energy use, lack of knowledge, and political decisions are the main causes of insufficient use of renewable energy sources in Serbia.