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Articles

A communicative approach to community development: the effect of neighborhood storytelling network on civic participation

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Pages 11-28 | Published online: 23 Oct 2015
 

Abstract

This study draws upon communication infrastructure theory to investigate how communication networks stimulate civic participation within a community development context. According to the communication infrastructure theory (CIT), local communication resources enable citizens to engage in collective action for the common good. The CIT proposes neighborhood storytelling networks (NSNs) as core communication assets: interpersonal discussion, connection to community organizations, and connection to local media, including traditional mass media and the Internet. To examine the relationship between NSN and civic participation, data were collected from a probabilistic, representative sample through a mail survey in a southeastern state (N = 1154) in the US. Analysis reveals that individual sociodemographic characteristics and community context factors predicted connections to the NSN in a distinct way and such connections yielded positive relationships with civic participation. These results carry important theoretical, practical, and policy-related implications.

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. Although response rates vary depending on survey topics and the length of survey questionnaires, for recent statewide, mail-out surveys, response rates fall between 20 and 35%: e.g. Maryland survey (2014) concerning public health issues (35%) available at http://climatechange.maryland.gov/site/assets/files/1834/public-perceptions-climate-change-102714.pdf; Kansas survey (2012) regarding public opinion (20.8%) available at http://www.fhsu.edu/uploadedFiles/executive/docking/Kansas%20Speaks%20Report%202012.pdf. Therefore, the response rate (30.2%) for the Kentucky statewide, mail-out survey is in line with recent trends.

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