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Abstract
Chaos and complexity theory implies a holistic, evolutionary systems approach to tourism. This paper discusses the key elements of chaos theory and provides a brief description of how chaos and complexity theory has been discussed and applied in tourism research with specific reference to regional tourism organizations in New Zealand. The New Zealand Tourism Strategy 2010 has acted as a catalyst for change in the wider New Zealand Tourism system and more specifically for Regional Tourism Organizations (RTOs). Given current changes in New Zealand’s tourism policies and the renewed debate about RTOs, the use of chaos theory may contribute to gaining an understanding of the nature, role and functions of RTOs and their evolution and process of change.