![Sample our Social Sciences journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/110822/TOC-Subject-Sample-2021-Social-Sciences.jpg"})
Abstract
The purpose of this study was to examine how demographic market segments differ based on three constructs: commitment to the sport, participation frequency and purchase intention. Data were gathered via a web-based questionnaire from community tennis association members (N=537). Significant differences were found with sport commitment based on age; participation frequency significantly differed based on ability level; purchase intention significantly differed based on income and ability level. Theoretical implications are discussed and practical implications are forwarded.