Cross-sectoral Variation in Organizational Culture in the Fitness Industry

Abstract

This study compared the perception and impact of organizational culture on staff working in for-profit and non-profit organizations in the fitness industry. The purpose was to examine whether there was any variation in the emphasis on certain values within these organizations which may distinguish the sectors of this competitive industry. The study also considered whether there were differences in the impact of certain values on employee behavior. Survey research was employed during a major fitness conference and trade show that organizations from both sectors attend. Data were gathered from 416 fitness industry staff, of which 209 worked in the for-profit sector while 60 worked in the non-profit sector. The findings revealed that cross-sectoral variation in organizational culture was limited to the greater emphasis placed on sales in for-profit organizations. The findings suggest that shared values exist within an industry. Findings also showed that a focus on sales in both sectors increased staff intention to leave, while connectedness was inversely associated with intention to leave in the non-profit sector only. Directions for future research on the variation and impact of organizational culture are presented.