Sustainable supply chain innovation: model validity and resilience study in the Moroccan context

ABSTRACT

Industry in Morocco is facing one of the hardest crises in its history due to the COVID-19 pandemic, companies are managing several changes and reforms in their supply chain based on Industry 4.0 transformation. The objective is to strengthen supply chain resilience and sustainability in front of the environment’s changes and enhance innovation inside the supply chain processes. This paper investigates the main factors empowering this innovation and sustainability. It develops an integrated business model considering six constructs in achieving sustainable supply chain innovation with the mediation of industry 4.0 technological systems. It investigates the COVID-A9 pandemic’s impact on the main factors of the model empowering innovation and sustainability. The evaluation of this model is performed during 2018–2019 and 2020–2021 using the PLS-SEM approach and compared with the CB-SEM approach.

KEYWORDS:

• Supply chain business model
• industry 4.0 technologies
• digital transformation
• COVID-19 recovering strategy
• innovation
• sustainability

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Ahmed El Maalmi

El Maalmi Ahmed is a PhD candidate in Ibn Tofail University (Morocco). His research interests include Upstream supply chain system modelling in achieving sustainability and innovation in the industrial field, and more recently data science and artificial intelligence applied in supply chain management. He holds a State Engineer Diploma from Mohammadia Engineering School in chemical industrial engineering (Mohammed V University, Morocco). He has eight years of experience in process and production management in automotive, semiconductors and security document industry.

Kaoutar Jenoui

Jenoui Kaoutar is a Professor of Logistics and Supply Chain Management at the Moroccan School of Engineering Sciences (EMSI, Morocco). She is a member of the SmartiLab research laboratory in the same school. He holds an Engineering diploma from the National School of Applied Sciences of Tetouan (Abdelmalek Essaadi University, Morocco) in Logistics and transport, and a Ph.D. in Industrial Science from The National School of Applied Sciences of Kenitra (Ibn Tofail University, Morocco). Her research interests include sustainable development, supply chain management, and lean manufacturing.

Laila El Abbadi

El Abbadi Laila holds a B.S. degree in industrial engineering from the Faculty of Sciences and Technologies (Sidi Mohamed Ben Abdellah University, Fez, Morocco), an M.S. degree in industrial management, and a Ph.D. degree in computer science, modelling, and quality, from Dhar El Mahraz Faculty of Sciences (Sidi Mohamed Ben Abdellah University, Fez, Morocco). In 2009, she started her academic career as a part-time professor at some Faculties of Sciences in Morocco. Since 2014, she is a professor of industrial engineering, at the National School of Applied Sciences (Ibn Tofail University, Morocco). She is a member of the engineering sciences laboratory-Ibn Tofail University and the coordinator of the research team ‘industry, logistics, analysis, and data protection’. Her research interests include but are not limited to the following areas: quality management, lean management, and operations management.