Abstract
This study explores the influence of multi-platform structural newsroom features and individual innovative values on journalistic cross-channel and cross-sectional working procedures. According to results of an online survey of print and online business journalists associated with multi-platform news outlets in the German-speaking area of Switzerland: (1) multi-platform reporting is strongly connected to innovative values of journalists, and (2) enhances output- and process-related cross-channel – (3) but not cross-sectional – working procedures. A multi-platform strategy is effective in overcoming procedural inertia, which is essential to maximising innovative capacities of a news organisation.
Acknowledgements
The author wishes to thank Anika Bundi, Funda Güngör, Jannine Kamm, and Finn Sulzer for conducting the fieldwork for this study. The author is grateful to Bartosz Wilczek and an anonymous reviewer for their valuable comments on the article.
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Juliane A. Lischka
Juliane A. Lischka, Ph.D., is a senior research and teaching assistant at the division of Media Economics & Management, Institute of Mass Communication and Media Research, University of Zurich, Switzerland.