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ABSTRACT
This study explores the process through which Indian editions of American and British men’s lifestyle magazines are produced. It shows connections between global strategies and local production of content. It highlights commercial logic, global strategies, formal and informal structures, and power dynamics within which local producers operate and negotiate to create local editions and construct assimilatory hybrid models of masculinity. Theoretical implications are discussed.
Disclosure statement
No potential conflict of interest was reported by the author.
Notes
1. The exact size of the print media industry or the number of magazines produced in India is difficult to estimate because of lack of systemic reporting (see Dubbudu, Citation2015, Griffin, Citation2013). It is estimated that 1,05,443 newspapers/periodicals are published in India, but this number is not reliable (Dubbudu, Citation2015).
However various sources point to the tremendous growth in this area in the coming years (see data from AIM, Citation2013; Statista, Citation2018).
Additional information
Notes on contributors
Suman Mishra
Suman Mishra is an Associate Professor at the Department of Mass Communication, Southern Illinois University Edwardsville. Her research focuses on globalization, transnational media, consumer culture and identities.