Open innovation in media innovation research – a systematic literature review

ABSTRACT

Open Innovation (OI) represents a promising approach to addressing the difficulty experienced by legacy media companies in adjusting to a digitised environment. This study summarises OI knowledge by reviewing 54 articles and focusing on OI core process archetypes, practices and sources as well as motives and media-specific conditions. Within three processes (outside-in, inside-out, and coupled), six key practices are identified and discussed: (1) cooperation, (2) mergers and acquisitions, (3) crowdsourcing, (4) co-creation, (5) collaboration and (6) spin-outs. Media companies’ OI use is mainly motivated by market-related outcomes and sourced through technology, audience or other media companies. The most relevant media-specific condition is cultural uniqueness. Aligning OI practices to strategic innovation management and developing OI management competencies could be key to successful OI implementation.

KEYWORDS:

• Open innovation
• review
• practices
• sources
• motives
• media-specifics

Disclosure statement

No potential conflict of interest was reported by the author.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Notes

1. These included the following journals: Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, California Management Review, Harvard Business Review, IEEE Transactions on Engineering Management, Industrial and Corporate Change, International Journal of Technology Management, Journal of Product Innovation Management, Long Range Planning, Management Science, MIT Sloan Management Review, Organisation Science, R&D Management, Research Policy, Research-Technology Management, Strategic Management Journal, Technological Forecasting and Social Change, and Technovation.

2. The Community Innovation Survey (CIS) is conducted under the coordination of Eurostat and is directed at the innovation activities of enterprises in the EU member states.

Additional information

Notes on contributors

Nina Klaß

Nina Klaß is a strategist in the field of organisational and innovation ecosystem development and currently leads next Media. Hamburg, a public-private-partnership initiative to support the media and tech industry in the Hamburg metropolitan area in Germany.She is a PhD Candidate and was a research associate at the University of Hamburg. Her research interests are open innovation and human brands with a particular focus on the media and creative industry. Previously, she was the head of digital product marketing & sales management and oversaw many digital projects and tech cooperation programmes at SPIEGEL Group. She was recently an external assessor for Google’s Digital News Innovation Fund. She studied business administration at the Leuphana University Lueneburg, Germany, the University of Idaho, USA, and the University of Hamburg, Germany, where she received her Master's degree.