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Abstract
South Africa has been witnessing an escalation in drug use among adolescents. This, then, was the phenomenon that prompted the main question behind this research: How can a psycho-educational programme, using an audio-visual media resource, be implemented in schools to prevent adolescent substance abuse? Social cognitive theory (SCT) and self-efficacy theory (SET) were used as a conceptual framework. Relevant principles were implemented to select the “Above The Influence” (ATI) as a resource for use in the programme, which was implemented during seven sessions over two months. The participants were 26 Grade 10 and Grade 11 students. To determine their perceptions of the programme and how it was implemented, data were gathered by means of in-person and online focus groups, interviews, written open-ended questions, observation and follow-up interviews two months after the programme had ended. According to the participants, the programme improved their knowledge and awareness about drug-related issues; their family relationships; their awareness of the role of constructive peer relationships; and their communication skills. The adolescents professed enhanced self-efficacy and increased assertiveness. This should increase their resistance to drugs. Some recommendations are made for programme implementation in schools.