Using 3D CAD Models for Value Visualization: An Approach with SIEMENS NX HD3D Visual Reporting

Abstract

Recent literature in Systems Engineering has suggested the use of “value” to drive decision-making activities during preliminary design, in particular when choosing technologies and components for a complex system. However, to correctly evaluate design trade-offs, a visual link has to be established between the results of the value model and a product shape/geometry. This paper proposes the use of color-coded 3D CAD models to support the visualization of value analysis results in a Stage-Gate^® process. The approach has been developed and exemplified within a case study related to the design of an aero-engine component, and has been demonstrated using SIEMENS NX HD3D Visual Reporting. The results of verification activities conducted in a laboratory setting show that the use of color-coded 3D CAD models increases the decision makers’ awareness of value-related information in a Stage-Gate process.

Keywords:

• value driven design
• value visualization
• color-coding