Abstract
Objectives: Students will understand and utilize the creative process, which includes curiosity, senses, synaethesia, whole-brain thinking, divergent/convergent thinking, flexibility, problem finding, intuition, mindfulness, tolerance for ambiguity, and the willingness to learn from mistakes.
Courses – Semester-Long Project: Public Relations/Advertising Case Studies, Public Relations/Advertising Campaigns, Persuasion, Organizational Communication