Cinema Spin: Exploring Film Depictions of Public Relations Practitioners

Abstract

Courses: Introduction to Public Relations; Public Relations Capstone

Objectives: After completing this activity, students will be able to apply social expectations theory (DeFleur & Ball-Rokeach, 1989) to film depictions of public relations practitioners in order to:

•	determine if portrayals of public relations practitioners are accurate or distorted;
•	recognize the patterns of social dishonor and disdain sometimes awarded the public relations field;
•	differentiate between professional expectations of public relations practitioners and the images depicted;
•	ascertain which public relations practitioners are portrayed to have the most and least power;
•	understand media frames for public relations