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Communication Teacher Volume 28, 2014 - Issue 4
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Unit Teaching Idea

Ads and Parody: Understanding Persuasion and Culture in Advertising

Michael M. Tollefson
&
Dena Huisman
Pages 236-239 | Published online: 18 Jul 2014
 
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Abstract

Courses: Persuasion, Rhetorical Criticism, Media Literacy, Gender Communication

Objectives: In this Unit Activity, students will be able to identify common advertising appeals and critically interpret the cultural implications of those appeals through creating a parody advertisement.

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