Teaching PEACE: A plan for effective crisis communication instruction

Abstract

Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.

Notes

1 This is an excerpt. Contact the author for a complete scenario with participant roles and background information, as well as other simulations.