Teaching media grammar and convergence through hybrid letter writing

ABSTRACT

This article introduces an assignment that will help instructors effectively teach media grammar and convergence to their students. Hybrid letter writing (HBL) is an experiential learning assignment where students learn about media grammar and convergence by experiencing it. The current modus operandi of teaching convergence and media grammar is inadequate because students do not get an opportunity to experience or apply the concepts. HBL uses conventional letter writing and hybridizes it to give students an experience of the uncomfortableness of applying incorrect media grammar by involving technological convergence. This experience further becomes the base for reflection, internalization, and learning. HBL involves students both cognitively and affectively to help them experience convergence and media grammar, and internalize it.

Courses

Mass Media and Communication, Introduction to Telecommunication, Media Effects, Introductory Broadcasting Writing, Multimedia Writing.

Objective

Students will able to (1) define media grammar and convergence, (2) identify inaccurate media grammar, (3) compare media grammar of different media, and (4) judge the appropriateness of media grammar for content.