Abstract
This article aims to study the outlines of a new kind of semiotic conflict: the one that opposes the norms of classical rhetoric to those that govern digital political rhetoric. By analyzing the rhetorical norm, first in a problematic of language sciences, then by considering it from the point of view of the question of audiences, we will show how digital standards affect the communication contract. The data of this communication contract represent the norms of the link between the rhetoric partners.
Notes
1 Le président français avait promis d’inviter les « stars » de Youtube, McFly et Carlito, au palais de l’Élysée si leur vidéo sur les gestes barrières cumulait les dix millions de vues. La vidéo des Youtubeurs en compagnie d’Emmanuel Macron, à l’Élysée, a été diffusée en mai 2021.
2 Voir Ferdinand de Saussure, Cours de linguistique générale, Paris, Éditions Payot & Rivages, 2016, p. 81.
3 Voir Philippe Breton et Gilles Gauthier, Histoire des théories de l’argumentation, Paris, La Découverte, 2000, p. 10.
4 Voir Thierry Herman, “Éclairages, dimension rhétorique et argumentation à l’épreuve des tweets de Donald Trump,” Argumentation et Analyse du Discours, no. 20, 2018, “Repenser la ‘dimension argumentative’ du discours,” doi.org/10.4000/aad.2504.
5 Voir Discours et analyse du discours, Paris, Armand Colin, 2014, p. 63.
6 Voir Patrick Charaudeau et Dominique Maingueneau, Dictionnaire d’analyse du discours, Paris, Seuil, 2002, p. 535.
Additional information
Notes on contributors
Sara Mejdoubi
Sara Mejdoubi is a professor at the International University of Rabat where she teaches “History of Political Rhetoric,” “Political Communication” and “Analysis of Political discourse.” Her publications bear on the analysis of political discourse through semiotics and that of discourse analysis. She is currently working on the treatment of the term “Islamism,” in speeches by French politicians in view of the presidential election of 2022.