Commercial sport and local communities: a market niche for social sport business?

Abstract

This article reflects on the contributions made to this special issue by the different authors. It further defines the concept of social business and proposes to apply the concept to sport, in order to generate a more sustainable, and more (social) value adding sport business environment.

Notes

 ¹ M. Yunus, Creating a World Without Poverty: Social Business and the Future of Capitalism, New York: Public Affairs, 2007.