Abstract
Using the Resource-Based View, this research extends our knowledge of the strategic management of Olympic legacies in the post-event phase. A case study of the 2018 PyeongChang Olympic Games was built using multiple archival sources and interviews. Four post-event legacy resources were identified: physical, reputational, intellectual, and human. Findings also revealed the valuable, rare, and inimitable attributes of these resources. Post-Games legacy strategies, as well as systems and processes to help manage these resources are also presented along with implications for practice and future research.
Disclosure statement
No potential conflict of interest was reported by the authors.