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Abstract
The written press for young people participates in the primary socialization - and therefore in the sports socialization - of its readers and can therefore open up the field of possibilities, arouse admiration or even “vocations”, as well as participate in a broader process of stigmatization/discrimination. Based on a plural empirical device, this article focuses on the sports contents broadcasted by what can be considered as an unavoidable journalistic reference in France: Le Petit Quotidien. It first shows that sport does not really constitute a “media pillar” of this magazine. It then reveals a differential treatment of physical, sports, artistic and traditional activities. Finally, it presents the different ways of presenting sports and football in the daily newspaper’s columns: a tendency to illustrate sports through images, while football is more developed through writing.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1 These include the Report of the High Council of Public Health in 2019, the Report of the Academy of Sciences in 2013 or the Joint Report of the National Academy of Medicine, the Academy of Technologies and the Academy of Sciences in 2019.
2 Source: https://fr.slideshare.net/Mondadori/junior-connect-2012 consulté le 28/06/2022
3 Play Bac Presse is the only publisher of daily newspapers for children in Europe.
4 It is a question-and-answer game on the school format that will sell several million copies worldwide.
5 Source: Association for Media Monitoring, 2019.
6 Semaine de la Presse et des Médias dans l'Ecole, Eduscol resources, MENJ.
7 In total, and for these three dailies (Mon Quotidien, L’Actu and Le Petit Quotidien), the publishing house has approximately 150,000 subscribers.
8 In the publishing world, the railway is the representation of a book, page by page and in its entirety. The term is also used in the print media to designate such a representation of a newspaper or magazine.
9 Respectively, 9.93% of ‘Stories of the day’, 4.8% of ‘Short stories’, 10.28% of ‘Untold stories’, 7.65% of ‘Comic strips’, 11% of ‘Difficult words’ and 0.10% of ‘English words’.
10 These three disciplines have 6,580, 12,586 and 7,790 participants respectively in the 20 to 24 age group. This figure decreases further as the age of the latter increases.
11 Source: https://www.kidsinsights.co.uk/
12 The current of political theories of opinion was renewed in the early 1970s ‘by proposing (…) a return to the notion of effect’ (Maigret 2007, 190). Several effects have been identified, including the framing effect.
13 We have called them ‘OPA’ if they only involve the individual’s body, as in hiking for example, ‘EOAP’ Mediated’ if they require the use of a ‘tool’, as in surfing, or ‘MUOPA’ if they are equipped and take place in an urban setting, as in skateboarding for example.
14 The only available but significant statistic is the large editorial space (26.8%) that football occupies in the leading daily newspaper L'Équipe (Marchetti 2002).
15 Football thus represents the bulk of live broadcasts at prime time on generalist ‘free-to-air’ channels and private specialist channels (Marchetti and Dargelos Citation2000). In 2016, in terms of hourly volume per discipline, it was the leading sport broadcast, followed by cycling (CSA 2016). Within the national mainstream media space, the intensification of commercial competition through the creation of private channels has also had two major effects. While since the mid-1980s football has been one of the few sports to be broadcast regularly on TF1, and sometimes on public service channels, it is less and less visible on free-to-air television (50%). Secondly, commercial competition has led to an increase in the degree of media exposure of dominant professional sports. Sports that are supposed to be less popular have practically disappeared, with channel managers tending to concentrate on a few sports such as Formula 1 and football, and even, for certain events, on cycling, boxing or rugby.