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Abstract
Difficult economic conditions, competition, or the decline of once thriving industries have inflicted serious damage to rural areas in many parts of the world. The USA has not been immune to these events, and the current economic climate has only exacerbated the existing problems. Apart from the industries and businesses that were forced to close their operations, former employees, their families, and even their communities are left behind with little hope of recovery. Some affected communities turn to other means to alleviate economic distress. In fact, while not a panacea to solve existing problems, some communities are considering or have even implemented tourism-related projects in an attempt to revive themselves and their surroundings. The present study explores the current development of one such project, the Langdale Mill in Valley, Alabama. To collect information about this proposed industrial heritage site, face-to-face interviews with the mill's project management were conducted. The interviews identified funding as the most critical challenge. Despite this serious problem, the mill's management is implementing alternative strategies in search for opportunities to revive a former industrial site and create tangible benefits for the local community. These findings may have important implications for other communities that also face decline.