Negotiating heritage and tradition: identity and cultural tourism in Ærø, Denmark

Abstract

Ronström's tradition/heritage dichotomy is used to explore issues of cultural inheritance in the Danish island of Ærø. The 2006 publication of Carsten Jensen's best-selling historical novel We, the Drowned turned the Baltic Sea village of Marstal into Denmark's best-known maritime community. Locally, however, there had long been a tradition of Marstallers contrasting their community's seafaring past to the reputedly agrarian identity of the island's other main village, the former market town of Ærøskøbing. The community rivalry between industrial Marstal and tourist-friendly, half-timbered Ærøskøbing finds expression in the two villages’ various tourist attractions. Jensen's novel has been embraced by both Marstallers and Danes in general, renewing interest in local traditions and the encouraging Marstal's development as a heritage town. Although We, the Drowned has become a tool for constructing community solidarity, it has also introduced a mode of heritage tourism that may clash with elements of the local identity.

Keywords:

• Ærø
• islands
• cultural tourism
• heritage
• tradition
• Denmark