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ABSTRACT
The main aim of this study was to research the way in which the local community members' socio-demographic characteristics, on the one hand, and presentation of the industrial heritage, on the other, shape their perception of sustainable tourism development, based on German industrial heritage. More precisely, the focus was on industrial heritage of a minority population in the Autonomous Province of Vojvodina, Serbia, formerly part of the Austro-Hungarian Empire. The study assessed knowledge of the industrial heritage of the region, the German contributions, and whether these former sites of production should be developed as tourism offerings. The survey research was conducted in the period between October 2021 and March 2022 using the 44-items Sustainable Tourism Attitude Scale (SUS-TAS) scale, on a sample of 300 members of the local community. Several SUS-TAS factors were identified, and the results may help different stakeholders in tourism and culture. The research results might help to various stakeholders, from local residents to DMOs or institutes for cultural protection, to find the way how to deal with the hidden gems. Also, this paper fills the literature gap, due to the fact that the research was based on SUS-TAS scale, mostly used in nature-based tourism issues.
Acknowledgements
The research is a part of the project approved by the Autonomous Province of Vojvodina, Provincial Secretariat for Higher Education and Scientific-Research Activity, Program 1021, within Scientific research and developmental research projects of national minorities – national communities in the Autonomous Province of Vojvodina in 2021, with the project title ‘Tourist presentation of industrial heritage as a factor in preserving the tradition of the Germans in Vojvodina,’ registration number: 142-451-2114/2021-01. The authors are grateful to the respondents who participated in the study. This research is also a part of the project approved by the Autonomous Province of Vojvodina, Provincial Secretariat for Higher Education and Scientific-Research Activity, Program 0201, with the project title ‘Research of the entrepreneurial potentials among the local population for using the thermo-mineral water resources of Vojvodina’, registration number: 142-451-3137/2022-04 (2021–2024).
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Aleksandra Dragin
Aleksandra Dragin PhD is a full professor at the Faculty of Sciences, University of Novi Sad. Her research field is human resources with specific interests in tourism, local communities, demographic transition and social responsibility activities. She published 198 scientific bibliographic units. She participated in numerous research activities, scientific conferences, seminars, round tables around the globe. She has participated as a member, expert, coordinator, reviewer or secretary in 24 projects. She is a member of the Commission for the adoption of standards in the field of Tourism and related services at the Institute for Standardization of Serbia (ISO / TC 228). She is also working at Novi Sad School of Business and Faculty of Law and Social Sciences, School of Engineering of Jaén, University of Jaén, Spain.
Maja Mijatov Ladičorbić
Maja Mijatov Ladičorbić PhD is a Teaching Assistant at the Faculty of Sciences, Department of Geography, Tourism and Hotel Management, University of Novi Sad. Her main fields of interest are: business ethics, corporate social responsibility, management, human resources, organizational behavior, sustainable development. She is involved in teaching courses: Management Principles, Ethics and Corporate Social Responsibility, Entrepreneurship, Nautical Tourism, Tourism and Sustainable Development. Currently, she is a member of the GLOBE 2020 Project, as one of four researchers from Serbia, as well as the Project supported by the Autonomous Province of Vojvodina, Provincial Secretariat for Higher Education and Scientific-Research Activity, Program 0201, with the project title ‘Research of the entrepreneurial potentials among the local population for using the thermo-mineral water resources of Vojvodina’. Since 2021, she is a Department Erasmus+ Coordinator.
Vladimir Stojanović
Vladimir Stojanović PhD is a full professor at the Faculty of Sciences (Department of Geography Tourism and Hotel Management), University of Novi Sad. He is human geographer. His research field is sustainable development in tourism, local communities in nature protection and ecotourism. He participated in numerous research activities, scientific projects, conferences, seminars. He is a member of the National Council for Tourism Development of the Republic of Serbia.
Lazar Lazić
Lazar Lazić PhD was born on April 9, 1962. in Novi Sad. He graduated in 1986, while he gained a master education degree in 1992, and PhD in 1996 at the Faculty of Sciences in Novi Sad. In the period 1988/89 he worked in the tourist agency “Kompas”, and since 1990 he has been employed at the Faculty of Science. He was elected to the position of assistant professor in 1996, associate professor in 2001, and full professor in 2006. He is the Head of the Department of Geography, Tourism and Hotel Management in Novi Sad (Faculty of Sciences).
Biserka Komnenić
Biserka Komnenić PhD is a Full Professor at the Novi Sad School of Business with the main field of interest related to Business Economics and Financial Management. She gained her PhD Education in Belgrade University Faculty of Economics in the field of theory of enterprise and intellectual capital.
Jelena Damnjanović
Jelena Damnjanović Experienced Professor PhD with a demonstrated history of working in the higher education industry. Skilled in Stata, Analytical Skills, International Business, Lecturing, and International Economics. Strong education professional with a PhD focused in International Economics from Graduate school of business studies Belgrade. Currently, she is the Director of the Novi Sad School of Business.
Adam Carmer
Adam Carmer is an assistant professor in the School of Hospitality and Tourism Management in Sarasota-Manatee, teaching courses in hospitality management. He was named Teacher of the Year in the William F. Harrah College of Hotel Administration at the University of Nevada Las Vegas where he taught for 25 years prior to coming to USF. After establishing the first craft beer bar in Las Vegas in 2002 with the Freakin' Frog, Carmer went on to open the first whisky-only bar in the United States, The Whisky Attic, in 2005. While operating these venues, along with several other entrepreneurial ventures, Carmer continued his research in alcoholic beverages and sensory perception and developed a number of philosophies and systems along those lines. He earned a doctorate in educational leadership from the American College of Education, a Master of Research with Merit from the University of Liverpool, a master's degree in hospitality administration and a bachelor's degree in communication from the University of Nevada Las Vegas. In 2014, he was knighted in Belgium for the body of his work focusing on education.
Brooke Hansen
Brooke Hansen PhD is an Associate Professor of Instruction in the School of Hospitality and Tourism Management at the University of South Florida. She was the Director of Sustainable Tourism and the SDG Action Alliance at the USF College of Global Sustainability before moving to the USF Muma College of Business to establish a sustainable tourism training program. Dr. Hansen is an academic affiliate of CREST, on the Board of Directors for Keep Florida Beautiful, and has served on sustainability committees for NFL Green and Alaska Airlines. She has worked in cultural heritage tourism and agritourism for over 20 years curating tours, doing consulting work in Europe and Floria, and helping businesses to diversify their tourism offerings. Current research projects include using virtualization technologies to engage and educate visitors, implementing sustainability assessment and reporting platforms in tourism, and aligning tourism sectors with the UN Sustainable Development Goals. Making the business case for sustainable tourism is a primary focus of her research. Dr. Hansen was named in 2020 as a South Atlantic Woman to Watch by US Green Building Council and in 2021 was honored as a Shero by USGBC Florida at the Women in Green Conference. In 2021, Dr. Hansen was inducted into the CLEO Institute's Leadership Circle for her work on gender, food system resilience, and climate justice.